Funny Commercial ads will always outperform Non-Comedic Commercial ads, but writing a funny ad is not an easy task. Here are 9 tips for writing killer comedy commercials.
Commercials or Ads are a critical part of the marketing culture in America. For many years people have been introduced to products just from commercials.
You might recall funny commercials from Doritos, Kia Cars, Shadow of War, Budweiser. All of these ads resonate with American audiences and give some amount of value to these products. And this also helps in the proper positioning of the product in the consumer’s mind.
The following are several ideas to consider while writing a funny commercial.
#1. Keeping the Idea Centralized
It doesn’t matter if you spent millions on the video content and production of the commercial. If it doesn’t relate to the idea of the ad or product, then it has no value to the consumer.
Keeping the writing process as centralized with the product idea does half of the work itself. So try to keep your concept clean, concise, and centered.
#2. Start with a Hook
A hook is something that attracts your audience right from the start and lures the audience into your content, which also helps your ad relate with them.
It’s just like the fishing — you put a hook in the water with bait to keep the fishes attracted.
In marketing, you need to follow the same concept. A hook may be a quote, an argument, an incident, a graphical sequence, or a controversy. Example: “Did Somebody said Mcdonalds?”
#3 Make it Simple
Creating a complex ad may generate a unique commercial, but will viewers be satisfied if they see it a second time? Keeping it simple always produces a significant amount of comprehension and also creates the ability to understand the idea of the ad. If it’s simple, funny, and relatable, you can bet viewers will love seeing the ad again!
#4. Using Punch-Lines
Comedians use punch-lines, why not ads? Punch-lines will boost the humor in ads. There are punch lines like, “You can never be too thin.” (A punch-line from a food store)
The punch-line is a simple line which a shopkeeper would probably never say to a customer, but this ad makes it so unique that people still remember what happens in the commercial after this line comes.
This is the way (ask Mando) to engage more people with the commercial, optimizing it so that viewers watch it again and again and again and again and… (Wasn’t there a bunny who kept going on and on and on and on?
#5. Dialogues are Not Necessary for Commercials
Can you remember the dialogue in early Charlie Chaplain or Tom and Jerry shows? Minimal at most! Then years later, ads debuted on the television without any dialogue. Remember the original Red Bull ad? It had no dialogue and was still a unique and effective commercial.
All of the above tips will help you write a funny commercial ad, and hopefully, your commercial will become iconic and written about in blogs years from now.
